Testimonials are one of the most influential marketing and sales tools for your Internet Business.
Testimonials are authentic words from real people. We as a society tend to make decisions based on what other people say and do. When someone recommends a great movie or restaurant, we usually check it out. Testimonials are social proof that your product or service does what it claims to. When someone talks about having a similar problem that we have and how your product or service solves that problem, we are likely to follow their lead.
Proactiv, an acne treatment solution, uses testimonials as their primary marketing and sales tool.
When people hear someone else has the same problem that we do and they found the solution, we are willing to follow them.Read More